In this highly digitized world, the communications method has seen a huge leap and majorly shifted to online platforms. This makes it imperative for companies to establish their online presence in order to effectively target their consumers. For this purpose, they have to change their approach and incorporate methods that are best suited to entice the mobile-first customer base. In this blog, we will explore how corporate videos are effective in helping to establish your brand and engage your consumer base.
What are corporate videos?
In the world of marketing and communications, corporate videos have become an indispensable and powerful tool offering companies a multitude of benefits that can have a significant impact on their growth. They can easily convey information about products or services, showcase a company’s work culture, build trust by exhibiting customer testimonials and case studies, provide easy-to-understand explainer videos about complex topics, etc.
They can vary in style ranging from live-action to animation or they can vary in length such as short clips in the form of reels on Instagram or much more in-depth explanatory videos on YouTube. Corporate videos are an effective way to engage with various stakeholders including customers, employees, investors and the general audience.
Importance of corporate videos for businesses
If you are a start-up, a growing business or a well-established one, your rate of growth and success is defined by the brand identity which can be effectively communicated through audio-visual means. You can create a consistent brand image through these corporate videos that illustrate your company’s product or service, work culture, contribution to an event, etc.
Your corporate videos also increase your visibility in the digital realm and help you carve out your niche. This helps you to get seen by your potential customers as social media platforms are designed to boost video content by making you appear more in search results, homepages or newsfeeds.
To build trust and authenticity, businesses are investing in videos that explain the utility of products and services provided by them to their audience. It could range from software tutorials, virtual tours, step-by-step product use, etc. in order for the audience to understand the process. The customer testimonial videos build trust as the positive reviews from other customers encourage the viewers to at least try the product to see its effectiveness.
Apart from the above-mentioned marketing processes, corporate videos can also be used internally to make the employees understand the company’s work process, provide training, celebrate milestones achieved by them, etc. It can also showcase your values and ideals effectively in front of potential investors. They can get an overview of your company and how the audience is engaging with your products or services.
Corporate videos can be analyzed in terms of their reach and viewer engagement by using various analytical tools available. This data helps you to make crucial decisions as to what content strategy is working with your target audience and makes your marketing efforts more impactful.
Are you ready to scale up your communication strategy?
Before you decide to invest in corporate videos as part of your communication strategy, you need to be clear about certain objectives that they will serve. Firstly, it is important that you know what kind of videos you want to create which largely depends upon the messaging and your target audience. Secondly, you need to find someone to create these videos from inception to the final product. You can hire a production house that will help you in every step or you can do it by yourself. Thirdly, it is important to determine how it will reach your audience and what kind of platforms will effectively boost your messaging’s reach.
Few tips for creating effective corporate video
A corporate video can only be impactful if the corporation is clear about its goals regarding the messaging that it wants to give to its target audience.
It is sheer creative storytelling which elevates a basic video to entertaining and engaging content. For a highly professional video, a production house that understands your goals and delivers high-quality video content to retain your viewer’s attention is much recommended.
Your branding should be the soul of all the videos, you need to be consistent with it ensuring that the logos and the colors build upon your brand identity. You can also use certain music or graphical elements to make your videos more immersive. It is important to conclude the video with a clear call to action that encourages your viewer to take a certain step with respect to your product or service.
Things to consider before hiring a production company
There are certain criteria you need to ensure that the production company fulfils before hiring them. Foremost, their years of experience and their quality of work determine whether they will be able to meet certain aesthetic requisites that might be crucial for your brand. Their commitment to creativity and new ideas is a great precursor to understanding whether they will be able to get out-of-the-box ideas to the table. You should also be able to figure out whether the amount of time and the cost associated with the whole production process meets your requirements.
The digital boom has seen a plethora of content flooding the internet and making it quite possibly difficult for consumers to focus on or retain any information. Corporate organizations can cut the clutter and make their own effective brand identity through videos that are concise in their messaging and target the right audience.
Video production houses help them in this endeavour by providing them with corporate videos that help increase their brand awareness, attract new customers and forge relationships with potential investors.
Corporate videos can provide you with a much cheaper alternative to traditional advertising which is more costly. Hence, to scale your business and watch it reach heights you need to invest in corporate videos in present times and make your communication strategy more effective and hard-hitting.